Today, patients have more options than ever before when choosing a gynecologist. That's why a strong marketing strategy is crucial to the success of your practice.
In the past, marketing your medical practice was limited to advertising and networking. While those approaches can still bring in new patients, a comprehensive marketing plan is key to growing and sustaining your business.
Below are six marketing tips to help you build and maintain your practice.
1. Get Online
Physicians searching for a tool to attract patients and foster meaningful relationships with them need look no further than the internet. Along with online advertising, having an active and engaging presence on social media can help differentiate your practice from the competition.
2. Determine Your Goals
Creating a social media profile isn't enough on its own. Rather than getting online simply because your competitors are there already, think about what you hope to gain from social media. Do you want to drive new patients to your practice because you have something specific to offer them? If you specialize in caring for postmenopausal women, for instance, and want to grow that base, that determination can help guide your next steps.
3. Target the Right Population
Which patients are you hoping to attract? If you aim to grow your younger patient base, focus your efforts on platforms such as Instagram. Older potential patients may be on Facebook or even LinkedIn.
4. Set a Schedule
Work with your administrative staff to decide who will post, how often to post and what those posts will entail. Don't post things online just for the sake of it. Content should be designed to engage prospective and existing patients by offering them useful information.
5. Be Smart
It should go without saying, but it's crucial to follow HIPAA privacy rules. Never identify patients online, and refrain from attempting to diagnose or offer medical advice over social media.
6. Invest in Technology
Drawing patients to your practice is easier when you have specific differentiators to attract them. One way to stand out from the competition is to invest in leading medical equipment. For example, a growing body of evidence suggests that 3D ultrasound can be a useful adjunct to standard ultrasound and, in many cases, can improve the ability to accurately diagnose certain gynecological concerns, from postmenopausal bleeding to fibroids. Bringing this and other technological advances into your office can increase patient satisfaction by providing quick and easy on-site evaluation.
Increasing your online marketing presence can help you get the message out about your services — not just to current patients, but to prospective ones as well. By following these tips, marketing your medical practice will be a breeze, and your business will be poised to thrive.
